I can’t take the full credit for Ellie Ears as I received a similar product when my third child was born. Although I loved the product there were some areas I thought it could be improved so my mom and I started playing around with a template and making some for friends, then sold a few at a Christmas Market. The feedback we received was so great we started to look at options to market and sell them through more avenues then just craft markets. At that time I did find several similar items are out there but none made in Canada. So I decided to give it a go!
One day at a market a lady was so excited to see Ellie Ears in our booth. Her son has hypotonia (low muscle tone) and they had lost the head support pillow he had. He needed the support to sit and to eat.She bought two sets on the spot. I later received a message from her that not only did she love them, so did their therapist. As a nurse and momma this just filled me up to know that my product was so loved and truly filling a need.
When I heard about the “Changing the Face of Beauty Campaign”, I knew I wanted to take part. We have a very close friend with special needs and my children know that he has differences from them but he is still just like them as far as they are concerned. Why wouldn’t I want them to see him, or any other person with a disability or special need, when they look at media/advertising. The response from families when I put out the call was overwhelming! I had never done a photo shoot before, didn’t have a professional photographer – just two girlfriends with a love of photography willing to donate their time, and 5 families with beautiful children. It was a bit crazy and hectic – but the joy and beauty of those families shone through it all! That day fuelled my fire and filled my heart and to see this through.
We do make other items as you probably saw on our web site, and sell them through different avenues as well, but Ellie Ears fill a need that I feel isn’t being met, so right now that is where our energy is. We are trying to build our brand, Acres of Memories, as well as introduce a unique product to the market. There have been some hard bumps along the way but every sale, every yes is a step in the right direction and a victory.
Right now it is about 80% me making Ellie Ears while also raising 4 kiddos, running a small farm and working part time as an RN. My mom works full time and lives 45 minutes away from me so she helps where she can. We are gearing up for the busy Christmas Market season. We met our goals for 2015 – launched our website and Etsy shop and broke into the local retail market. For 2016 I want to spread our wings and take Ellie Ears to retailers across Canada. I want them to be talked about by moms coast to coast.
Guess what! Now it’s time to enter to WIN your very own pair of Ellie Ears! How exciting! Enter below! Giveaway open to Canada only.
If you just can’t wait to get your hands on some Ellie Ears, head over to the Acres of Memories shop and get 15% off your purchase. Just enter the code MOMMYZOID at checkout!